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More about the Book

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Bandwise: Leveraging People to Build Powerful Brands

Publisher : East West Books

Quality : Used - Very Good  

Pages : 88

Format: Paperback

Category : Management - Human Resources

New Book List Price: 225.00

Used Book Price : Rs.100

You Save: Rs.125

Book Summary

Brand-Wise is all about creating a brand of an organisation to attract talent. People presumably view companies they want to work for exactly the same way they look at their interpersonal relationships. People differ in their reasons for choosing to work for different organisations, just as they pick a certain type of person to get into a particular kind of relationship. Therefore, companies need to become beacons of brands that attract talent. It is this talent that will drive efficiency and enhance bottom lines so that some of the profitability can be used to sustain the 're-engineering tactics' of seeking alternate talent. The brand of an organisation has to be constructed carefully. It has to be built with passion, love, honesty and complete caring.