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Marketing Research

Publisher : Replika Press Pvt Ltd

Quality : Used - Acceptable  

Pages : 751

Format: Paperback

Edition : 2001

Category : Management - Advertising Sales & Marketing

New Book List Price: 550.00

Used Book Price : Rs.100

You Save: Rs.450

Book Summary

The book is organized to reflect the "macro-micro-macro" approach towards imparting marketing research training to the student. Each chapter also includes learning objectives, a chapter summary, and questions and problems.