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More about the Book

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Services Marketing - People, Technology, Strategy (Fifth Edition)

Publisher : Pearson Education

Quality : Used - Good  

Pages : 594

Format: Paperback

Edition :

Category : Text Books - Management

New Book List Price: 730.00

Used Book Price : Rs.50

You Save: Rs.680

Book Summary

Services Marketing: People, Technology, Strategy, 8e, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.