During the current Covid-19 outbreak, our top priorities are safety of our employees, our customers and the community.
While we have ensured maximum possible precautionary measures at our end, customers are requested to take all possible precautions after receiving the packets.
Delivery schedules are impacted due to the current pandemic situation.
Hence please expect several hours of delay in delivery of your orders.
All orders will carry a shipping charge depending on the weight of the packets.
You can view the applicable shipping charge before you confirm your order.
Stay Safe, Stay Home and keep reading!
More about the Book
Important:

Please ensure the condition of the book by checking the general quality guidelines


Services Marketing - People, Technology, Strategy (Fifth Edition)

Publisher : Pearson Education

Quality : Used - Good  

Pages : 594

Format: Paperback

Edition :

Category : Text Books - Management

New Book List Price: 730.00

Used Book Price : Rs.50

You Save: Rs.680

Book Summary

Services Marketing: People, Technology, Strategy, 8e, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.