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Marketing Management, Eleventh Edition

Publisher : Pearson Education

Quality : Used - Acceptable  

Pages : 703

Format: Paperback

Edition : 2003

Category : Management - Advertising Sales & Marketing

New Book List Price: 650.00

Used Book Price : Rs.100

You Save: Rs.550

Book Summary

With the eleventh edition, Philip Kotler brings essential and classic exapmles into sharper focus while covering new concepts and ideas in depth.