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More about the Book
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Marketing Management - Text and Cases

Publisher : Tata McGraw Hill Education

Quality : Used - Like New  

Pages : 812

Format: Paperback

Edition : 2006

Edition :2006

Category : Text Books - Management

New Book List Price: 560.00

Used Book Price : Rs.200

You Save: Rs.360

Book Summary

This covers essentially a Harvard case book which offers the best in marketing management cases. An overall 'business' orientation of the cases make this book a refreshingly different offering in the area of marketing management.